 | | |
| The Adweek Copywriting Handbook: The Ultimate Guide to Writing Po Advertising and Marketing Copy from One of America's Top Copywriters | 
 enlarge | Author: Joseph Sugarman
Publisher: Wiley
Category: Book
List Price: $21.95
Buy New: $12.30
You Save: $9.65 (44%)
Buy New/Used from $11.99
Avg. Customer Rating:  (27 reviews)
Sales Rank: 10016
Languages: English (Original Language), English (Unknown), English (Published)
Media: Paperback
Edition: 1
Number Of Items: 1
Pages: 360
Shipping Weight (lbs): 1.3
Dimensions (in): 9.1 x 7.4 x 0.9
ISBN: 0470051248
Dewey Decimal Number: 659.1
EAN: 9780470051245
ASIN: 0470051248
Publication Date: December 11, 2006
Availability: Usually ships in 1-2 business days
|
| Editorial Reviews:
Product Description
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
|
| Customer Reviews: Read 22 more reviews...
 Increase Your Income - Be a Success - Buy This Book June 1, 2008
Pound for Pound, this is the one. Wanted to buy "Advertising Secrets for the Written Word", but it slipped away. At $14, Sugarman's Ad Week Handbook is a terrific summary and you won't beat it. You need it in your copywriter's library, even if you never read it. The dust on it will help you write better copy. If you do read it...and you will, your writing will improve, you'll cover the cost of the book, grow hair on your chest and make big bucks in your spare time, raising bullfrogs in your backyard. Not for the faint at heart.
Ran out of ink May 9, 2008
1 out of 1 found this review helpful
I feel like I've written another book just from the notes I've taken from Sugarman's work.
If you are involved in the marketing industry where the pen is your tool, you are way behind if you don't have this book.
If I lost this book I would panic. I feel that this could've been one of those $60 marketing reference books you see on the bookshelfs.
Great Work
Sugarman is King of Copy April 21, 2008
3 out of 3 found this review helpful
I went to the Wharton School of the University of Pennsylvania and I studied under the best. Joseph Sugarman's 338-page book will teach you much more about effective marketing than any class at Business School. Sugarman's book is a must read for anyone who wants to make money with his words.
Andrew Nissenbaum
 Good on basics, but not great for branding folks April 9, 2008
2 out of 3 found this review helpful
Mr. Sugarman's book is excellent for what it is. He speaks well on the key human behavioral touchpoints for communicating verbally, but his experience seems mostly focused on catalogue sales and off-beat products. As a writer of copy for major brands I found the book useful but not overly so. He doesn't discuss branding and how copy undergirds that kind of work. If you're an agency writer, this might not be the best book for you. But, it couldn't hurt to read it.
Humor has a place in copywriting March 3, 2008
1 out of 1 found this review helpful
Joe Sugarman has a profound sense of humor, and this is reflected in his copywriting approach. Joe also is an expert in Space Ads, and using "Off-The-Wall" incentives to entice you to read his ads. An example would be using "scrambled eggs" in the headline, when the ad has nothing to do with the headline. But he became a millionaire from his company, and his copywriting expertise. What I especially found humorous is his story of the seductive and pretty blond, who wanted him to write copy for her, in exchange for - well, you get the picture. This book is well worth the price.
Randy Kemp
www.randykempcopywriting.com
|
|
|
Powered by Associate-O-Matic
| | |