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| Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions | 
 enlarge | Author: Tim Ash
Publisher: Sybex
Category: Book
List Price: $29.99
Buy New: $16.02
You Save: $13.97 (47%)
Buy New/Used from $16.02
Avg. Customer Rating:  (27 reviews)
Sales Rank: 3078
Languages: English (Original Language), English (Unknown), English (Published)
Media: Paperback
Edition: 1
Number Of Items: 1
Pages: 384
Shipping Weight (lbs): 1.3
Dimensions (in): 9.2 x 7.4 x 1
ISBN: 0470174625
Dewey Decimal Number: 006.7
EAN: 9780470174623
ASIN: 0470174625
Publication Date: January 29, 2008
Availability: Usually ships in 1-2 business days
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| Editorial Reviews:
Product Description
How much money are you losing because of poor landing page design? In this comprehensive, step-by-step guide, you?ll learn all the skills necessary to dramatically improve your bottom line, including identifying mission critical parts of your website and their true economic value, defining important visitor classes and key conversion tasks, gaining insight on customer decision-making, uncovering problems with your page and deciding which elements to test, developing an action plan, and avoiding common pitfalls. Includes a companion website and a detailed review of the Google Website Optimizer tool.
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| Customer Reviews: Read 22 more reviews...
Tim Ash is a World Class Professional - the book says it all August 26, 2008
2 out of 2 found this review helpful
I traveled 6000 miles from Scotland to the USA to further fulfil my passion for doing Search Engine Marketing for my Scottish client base. I got the chance to actually meet the people behind the books who in our business are seen as the mastering mentors of our profession. through me being an Optimiser in the UK. I had the opportunity to meet Tim Ash, who is a very pleasant and knowledgeable person and this inspired me to buy his book. I have since read cover to cover, and the book is like the person. Since that meeting and reading of his Book Tim even went out his way to answer an email on a burning question I had - now that's commitment! It was an honour getting the chance to meet Tim Ash, the positive reviews here sum him up, so go ahead - get the book and get your website tuned up - today.
Comprehensive, Practical, and Actionable Website Optimization Guide August 14, 2008
3 out of 3 found this review helpful
Amazingly enough, virtually everything you need to know about optimizing the commercial efficiency of a website (not just a "landing page") is included, concisely, in Landing Page Optimization. In addition to the motivation for doing optimization, how to select what to optimize, and, in detail, how to measure and analyze your optimizations, Tim Ash includes helpful summaries of the psychology of users and even of how to navigate corporate politics to get buy-in for your optimization project. There is very little about creating a successful commercial website that I did not feel more knowledgeable after reading this book.
A good book to get you going successfully with your landing pages August 9, 2008
3 out of 4 found this review helpful
The author no doubt knows his subject and I suspect he's good at what he
His discussion on testing is good and important. And he does answer some important questions. For example, should a landing page have lots of navigation or just enough? This book will help you in increasing your conversions. There's no doubt about that. But most of the information is available on the Web at this time. And I personally felt a lot was left unwritten and unanswered.
- Susanna K. Hutcheson
If this book was avaialbe ten years ago, I would be retired by now August 6, 2008
6 out of 6 found this review helpful
I am owner of unoptimized website and I found this book to be invaluable. My website was not performing as it should, but I didn't know how to correct the problems. Landing Page Optimization showed me why my website sucked and what to do about it.
If you own a website and you are paying for clicks, you had better read this book, because if your site is not optimized, you are losing money and lots of it.
A good look at a under estimated subject August 5, 2008
4 out of 4 found this review helpful
As a small business owner reading a book about Landing Page Optimization I thought it would be more than I could handle. After just a few chapters I got the hang of what he was talking about. Its a tough subject that would over shadow many web designers, but I think it is a valuable subject once you have a website operational. Thanks Tim for you research and hard work.
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