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| Beyond Borders: Web Globalization Strategies (VOICES) | 
 enlarge | Author: John Yunker
Publisher: New Riders Press
Category: Book
List Price: $39.99
Buy New: $25.31
You Save: $14.68 (37%)
Buy New/Used from $19.99
Avg. Customer Rating:  (14 reviews)
Sales Rank: 292207
Languages: English (Original Language), English (Unknown), English (Published)
Media: Paperback
Number Of Items: 1
Pages: 576
Shipping Weight (lbs): 2.1
Dimensions (in): 9 x 7 x 1.4
ISBN: 0735712085
Dewey Decimal Number: 005.276
UPC: 752064712084
EAN: 9780735712089
ASIN: 0735712085
Publication Date: September 1, 2002
Availability: Usually ships in 1-2 business days
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| Editorial Reviews:
Product Description
Companies know that globalizing their web sites will produce exponential revenue growth - Web Globalization Strategies: Beyond Borders tells web developers how to do it. By 2003, the US will account for less than one-third of the worldwide Internet user-base of 602 million. This book illustrates step-by-step measures to take to globalize any web site for almost any country in the world, while presenting spotlights on real companies who have globalized their sites and the benefits they've received. Most executives know they want to reach a global market but have no idea what obstacles they face. The web globalization process is complex, constantly evolving, and the languages themselves can be highly intimidating. This book will provide the reader with the understanding and "best practices" necessary to successfully manage a Web globalization strategy. Crammed with useful facts, tips, and ideas, this book will offer step-by-step advance on every aspect of web development, both technical and non-technical. Offers practical, in-depth information on such hard-to-research topics as online revenue models, online marketing options, site traffic analyses, usability testing, community building, legal issues, cost projections, and project management.
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| Customer Reviews: Read 9 more reviews...
 Too many basic mistakes October 6, 2006
5 out of 5 found this review helpful
If you want to localize your website following advice from an author who:
1) Believes that people in Iran speak Arabic;
2) Thinks that the "circle" is an accent used in Czech;
3) Thinks that "Czechoslovakia" still exists;
4) Thinks that the word "flu" is not understood in the UK;
5) Thinks that Telugo is a more important language for website localization than Italian;
6) Thinks that Romansch is related to German;
7) Thinks that German capitalization is "more complicated than in English"
by all means go ahead.
 This book has gems September 12, 2005
3 out of 3 found this review helpful
First of all - I love the books cover - but the watermarked immigration/customs stamps throughout the pages can be a bit distracting. And why page numbers are only given on odd numbered pages I have no idea.
This is the type of book where you read it and think - 'oh I know that already' but it really does help to have this as a reference when thinking about a multi language or culture website. Actually there are quite a few pointers that are great even if you're developing a site for just one language.
The book covers a range of audiences which is great - but some of the content doesn't become specific enough - want to have a definitive list of what browsers support unicode - check the index, there are 4 sections that have content on this but unfortunately not a single definitive reference.
It's a nice book to read - and for New Zealanders - we're not forgotten! Maori, and use of the Macron is mentioned, but not really discussed in great detail.
Very good reference-- but lacking some essential details March 20, 2003
4 out of 7 found this review helpful
Overall, this book to be very thoughtful, insightful, and well-organized. The book is a helpful introduction-- and probably invaluable to someone who wants to get into the business-- but some of the hands- on was a little lacking. However, it's really not geared towards those of who are decision makers at larger companies-- for example, Yunker praises the infrastructure underlying Fedex.com, but fails to mention the company that designed the infrastructure--OnlineFocus. Additionally, the ESPN comments lack any reference to Starwave's global reach and how that may have helped them design ESPN for diverse audiences.
 Great reference for website globalization projects January 30, 2003
4 out of 5 found this review helpful
This is a solid reference book which can assist people who are planning multilingual website design and development projects. The case studies will definitely provide readers with good information from firms who have already created global websites, and the Hands-On chapters will benefit those who want to experience first hand some of the language issues you encounter when creating a multilingual web presence. I am with a firm who provides website globalization services and found Yunker's book to do a great job summarizing the issues.
At last! January 9, 2003
1 out of 2 found this review helpful
This is a fantastic book - a thoughtful and well written overview that has been needed for quite some time. I am very pleased to have it, and would recommend it to all types of people, both hands on practitioners, the curious, and to my recalcitrant clients who do not understand what about web globalization should cost money!
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