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| The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable | 
 enlarge | Author: The Group Of 33
Creator: Seth Godin
Publisher: Portfolio Hardcover
Category: Book
List Price: $19.95
Buy New: $2.21
You Save: $17.74 (89%)
Buy New/Used/Collectible from $1.50
Avg. Customer Rating:  (43 reviews)
Sales Rank: 60493
Languages: English (Original Language), English (Unknown), English (Published)
Media: Hardcover
Number Of Items: 1
Pages: 208
Shipping Weight (lbs): 0.6
Dimensions (in): 7.1 x 4.9 x 1
ISBN: 1591841038
Dewey Decimal Number: 658.8
EAN: 9781591841036
ASIN: 1591841038
Publication Date: October 20, 2005
Availability: Usually ships in 1-2 business days
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| Editorial Reviews:
Product Description
33 of the world's best business minds tackle one urgent question: What does it really take to make your organization remarkable? Most organizations are stuck in a rut. On one hand, they understand all the good things that will come with growth. On the other, they?re petrified that growth means change, and change means risk, and risk means death. Nobody wants to screw up and ruin a good thing, so most companies (and individuals) just keep trying to be perfect at the things they?ve always done. In 2003, Seth Godin?s Purple Cow challenged organizations to become remarkable?to drive growth by standing out in a world full of brown cows. It struck a huge chord and stayed on the Business-Week bestseller list for nearly two years. You can hear countless brainstorming meetings where people refer to purple cows and say things like, ?That?s not good enough. We need to create a big moo!? But how do you create a big moo?an insight so astounding that people can?t help but remark on it, like digital TV recording (TiVo) or overnight shipping (FedEx), or the world?s best vacuum cleaner (Dyson)? Godin worked with thirty-two of the world?s smartest thinkers to answer this critical question. And the team?with the likes of Tom Peters, Malcolm Gladwell, Guy Kawasaki, Mark Cuban, Robyn Waters, Dave Balter, Red Maxwell, and Randall Rothenberg on board? created an incredibly useful book that?s fun to read and perfect for groups to share, discuss, and apply. The Big Moo is a simple book in the tradition of Fish and Don?t Sweat the Small Stuff. Instead of lecturing you, it tells stories that stick to your ribs and light your fire. It will help you to create a culture that consistently delivers remarkable innovations.
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| Customer Reviews: Read 38 more reviews...
 The Big Moo. July 24, 2008
Moo was not what I expected from the slogan,which seemed to reflect a way of living rather than a way of business success.
Unremarkable July 21, 2008
For a book that's about being remarkable, it's ironic that this is so unexciting. The book had a lot of potential - but with the exception of two or three pages, it's a huge letdown.
 Super easy to digest! July 6, 2008
This was an amazing find. For two reasons.
1. Tons of interesting stuff, packaged into short articles from top-authors. I just cannot tell you ow much easy it is on the mind - just like reading a book of short stories once in a while, if you are a reader of fiction.
2. The liberty to share what I read. I can just photocopy/ scan the pages to share with my friend as long as mention the source.
Together with such a fine articulation of content, The Big Moo makes for a easy readiung and creating a balance, ann puts things in perspective.
Must read!
 Moo-licious June 11, 2008
The Big Moo feels like a collection of blog posts from several thinkers that have gained Godin's attention, a merit which speaks for itself. I love the idea of forming books around small, cohesive articles based on a theme; I wish there were more of these. This one's theme basically is "think differently and be inspired." It's worthy of going back to whenever you get into a rut. Things that stand out about this book:
* unique and varied writing styles
* short and sweet
* concision -- not enough space to drag out a point
* anecdotal stories
* entertaining
* thought-provoking
* inspiring
My favorite posts:
* Chopping Onions (differentiation)
* When Everything Is Free (open source model everywhere)
* They Say I'm Extreme (be very different)
* Be Like Reggie (exceptional service)
* Isaac Newton's Head (importance of naming)
* What Do You Stand For (perseverance)
I have to stop here with just that sampling; it's hard to exclude many from a "favorites" list. So many gems!
I really wish the articles were individually online since they make great links, and warrant further discussion. Wouldn't that be the purple way? Maybe someone will devote a blog to expanding their topics.
 Not very interesting March 28, 2008
1 out of 1 found this review helpful
I bought this book, cause other Seth Godin books offer extremely important insight in today's business and marketing.
This book does not. It's a list of semi-inspiring stories from "business leaders". Most of them are rather obvious and don't offer the type of knowledge/usefulness that are characteristic for other Seth Godin books.
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