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| Marketing | 
 enlarge | Authors: Charles W. Lamb, Joseph F. Hair, Carl Mcdaniel
Publisher: South-Western College Pub
Category: Book
List Price: $194.95
Buy New: $63.97
You Save: $130.98 (67%)
Buy New/Used from $63.97
Sales Rank: 43276
Languages: English (Original Language), English (Unknown), English (Published)
Media: Hardcover
Edition: 9
Number Of Items: 1
Pages: 704
Shipping Weight (lbs): 3.4
Dimensions (in): 10.9 x 8.6 x 1.1
ISBN: 0324362080
Dewey Decimal Number: 380
EAN: 9780324362084
ASIN: 0324362080
Publication Date: January 4, 2007
Availability: Usually ships in 1-2 business days
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| Editorial Reviews:
Product Description
With a fresh, streamlined design, MARKETING, 9e "Takes You There"--helping students achieve complete marketing success--by delivering the best the market has to offer: cutting-edge coverage, powerful learning tools, captivating examples, and innovative applications that ensure students not only understand marketing concepts, but also know how to effectively apply them to real-world practice. Packed with choices, the book offers unequaled flexibility and exceptional tools to meet a variety learning and styles. An online megaresource, CengageNOW creates personalized study plans that enable students to identify weak spots and effectively master materials. Shot specifically for this textbook, an all-new video package features fascinating success stories from vibrant companies. There are also myriad resources to liven the classroom experience. And with the Integrated Learning System, all content and supplements are organized by learning objective. With its solid reputation, engaging writing style, and success in a range of teaching environments, this thorough, midlevel marketing text has broad-based appeal among instructors and students alike--helping both reach their ultimate marketing destination.
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