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| A Technique for Producing Ideas (Advertising Age Classics Library) | 
 enlarge | Author: James Young
Publisher: McGraw-Hill
Category: Book
List Price: $6.95
Buy New: $2.65
You Save: $4.30 (62%)
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Avg. Customer Rating:  (21 reviews)
Sales Rank: 22208
Languages: English (Original Language), English (Unknown), English (Published)
Media: Paperback
Edition: 1
Number Of Items: 1
Pages: 64
Shipping Weight (lbs): 0
Dimensions (in): 6.9 x 5 x 0.2
ISBN: 0071410945
Dewey Decimal Number: 153.2
UPC: 639785381914
EAN: 9780071410946
ASIN: 0071410945
Publication Date: January 21, 2003
Availability: Usually ships in 1-2 business days
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| Editorial Reviews:
Product Description
A McGraw-Hill Advertising Classic A Technique for Producing Ideas reveals a simple, sensible idea-generation methodology that has stood the test of time. First presented to students in 1939, published in 1965, and now reissued for a new generation of advertising professionals and others looking to jump-start their creative juices, this powerful guide details a five-step process for gathering information, stimulating imagination, and recombining old elements into dramatic new ideas.
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| Customer Reviews: Read 16 more reviews...
 A Technique for Producting Ideas October 1, 2008
This book breaks the ice and helps ideas flow that otherwise would remain silent. Though it is small, it carries a big stick that can help when you have those moments of being unable to come up with an idea for work, for research papers as a student or for just about any situation.
Techniques to create ideas April 5, 2008
0 out of 1 found this review helpful
Just excellent! And, such a beautiful language too, like a poem! Read it, love it!
 straight to the point, somewhat perceivable November 4, 2007
1 out of 1 found this review helpful
I really enjoyed reading this book. Although a bit too short, James Webb Young succeeds in clarifying the creative process with common wisdom. It will be helpful for almost anyone, but especially to those in the creative field.
Personally I have been using the same thought process for a couple of years now, but without paying the appropriate attention to detail in every single step of it.
Overall an easy to digest recommended reading.
Savvas S.
Short and to the Point October 30, 2007
If you want to cut to the chase about how to be more creative, this is the book for you. Young breaks the creative act into its basic points in as straighforward a fashion as possible. It is a very short book, which can be digested in probably 20 minutes or less, but leaves you with all you need to know to get started. The book has no creativity activities or exercises like other books of its kind, but focuses instead on the main principles and basic methods for producing creative ideas. This is the book to begin with if you aspire to more creative production in your life.
Just FIVE simple steps..... October 4, 2007
1 out of 1 found this review helpful
......that's all it takes to learn how to come up with new & creative ideas, time after time. As Young says, the idea & the technique itself are so plain & logically simple that you may even miss it; despite the fact that the book is only some 48 pages long. It's easy to read & in your haste to learn "the secret" you may finish the book too quickly. Some thoughtful reading is required, so please don't dismiss the book because of its apparent brevity.
The fact that the book has survived successfully for over 40 years in print is testament to Young unique (but not new) teaching.
Although Young does not refer to it, I am reminded of many writers & books that go into great detail explaining the "science of the mind" & the wonderful way the brain [or mind] works & how it can be used to spawn new ideas & create solutions to problems. Sometimes referred to Mental Science, its philosophy & teachings go back thousands of years & weren't fully recognised until around the time of the 1900's.
If after reading this you wish to develop & research this technique further, I would highly recommend Emmet Fox's "Power Through Constructive Thinking".
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