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| Advertising (8th Edition) (Advertising: Principles and Practice) | 
 enlarge | Authors: Sandra Moriarty, Nancy Mitchell, William D. Wells
Publisher: Prentice Hall
Category: Book
List Price: $173.33
Buy New: $130.20
You Save: $43.13 (25%)
Buy New/Used from $94.09
Sales Rank: 41001
Languages: English (Original Language), English (Unknown), English (Published)
Media: Hardcover
Edition: 8
Number Of Items: 1
Pages: 688
Shipping Weight (lbs): 3.6
Dimensions (in): 11 x 8.6 x 1.2
ISBN: 0132224151
Dewey Decimal Number: 659.1
EAN: 9780132224154
ASIN: 0132224151
Publication Date: February 11, 2008
Availability: Usually ships in 1-2 business days
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Product Description
Moriarty teaches students about effective marketing. The text covers the foundations of advertising, planning and strategy, effective advertising media, creating effective messages, as well as integration and evaluation. For advertising professionals and business students concentrating in marketing or advertising.
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